Arthur Lydiard is a well known running coach from New Zealand who coached many Olympic gold medalists in the 60’s and 70’s. His training philosophy underpins most of distance training for runners today. He had strong opinions on running shoes and foot orthotics.
http://www.vintageadverts.info/converse-runners/ (Vintage Adverts)
http://www.fridayfitnessguru.com/who-was-arthur-lydiard/ (Fitness Friday)
http://www.runningheros.com/arthur-lydiard/ (Running Heros)